Adaptive Innovations, Inc. is a full service SEM (search engine marketing) company providing both PPC (pay per click), and organic link building campaign
management services. Outsourcing your company’s website marketing activities to us will be the best thing you ever do for your online business.
It is not a surprise that search engines are the main source of targeted traffic generated to websites. According to the statistics, more than 90% of
people go directly to popular search engines when it is necessary to find the required information they are looking for on web. After getting top search
engine rankings online business owners begin to sell more products and services. Would you like to get your website ranked first on the major search engines like
Bing, Google, and Yahoo!? Would you like to leave your competitors behind trying to catch up to you?
Our mission is to improve search engine positions for your website, attract more potential clients, and generate more sales. The main task of our SEO
experts is to convert your website visitors into potential customers. We have developed a proven strategy that successfully combines a huge experience, the
best practices, innovation driven solutions and regular study of search engine algorithms. We track the latest SEO techniques and apply only the most
up-to-date SEO strategies in our practice. Our company can proudly boast of highly experienced and talented specialists.
The list of our SEO services includes the following:
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Keyword Analysis
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Keyword(s) research is the first stage of any search engine marketing strategy. The analysis of perspective keywords and phrases will play a key role in your future SEO strategy. It is very important to select the right keywords from the very beginning. Users will use these keywords as their search terms in search engines to find your products or services. In offering our SEO services, we always perform a detailed keyword analysis and specify the most suitable phrases for your online businesses industry for your target market. When performing this work we take into account such factors as your website relevance and keyword popularity. Afterwards, the process of website optimization begins.
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Competitor Research
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On the one hand, online businesses are becoming more and more competitive each day. On the other hand, you can gain much from analyzing the work and activities of your competitors. So, performing the detailed competitor research we will be able to see what keywords, key phrases and search engine marketing strategies are used by other companies. We will manage to make a conclusion about strong and weak sides of your competitors. This important work can significantly minimize the efforts and time of your website optimization.
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Web site Optimization and SEO Content Writing
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It is a known fact that to create website content is a very creative and complicated procedure. It should be pointed out that website texts have to be well structured, interesting for visitors, 100% unique, and SEO specific all at the same time. Thus, articles should be written in a readable and informative style and contain the necessary keywords with density desired. In order to provide the future success of your online business excellent content writing and SEO skills are required. Good content stimulates visitors to purchase a product and brings a targeted audience to the website. Professional copywriters in our SEO team can provide high quality and search engine friendly content for your website.
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Web Content
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Web content will be custom quoted for bulk jobs or jobs where subject matter requires in depth research
         
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Landing Pages
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Our landing pages are designed to encourage customers to take action – whether that be buying a product, calling a number, filling out a contact form, or capturing contact information for a mailing list. This is a high impact sales page designed to get people to take action.
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Blog Posts
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Cost of blog posts depend on the clientʼs goals for their blog. Goals may include building subscribers, establishing a presence as and industry expert, selling products, or purely to gain search engine ranking.
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Slideshows
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10-page slideshow published on Slideshare with search engine optimized titles and descriptions and tags for enhanced visibility within Slideshare. Use slideshows to communicate complex processes, sales messages, and how-toʼs.
- Our slideshows includes:
- Slide share Profile Creation
- Optimized content for a 10-page slideshow
- Layout and design
- Publication on Slideshare
- Publication on PDF for multiple future uses/publications
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eBooks
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- Custom eBook cover design
- 3-D eBook cover graphic
- 1000-1500 words
- 4-6 pages formatted in eBook layout (depending on # of images & design)
- 100% satisfaction guarantee
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HubPages
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Create a search engine optimized ʻflagship Hub.ʼ A flagship Hub is more likely to rank and earn a high Hubscore meaning more traffic and more visibility. Hubpages offer a way for a companyʼs
content to claim multiple spots in the search engine rankings. Hubs are a great place to publish “how toʼs” and other informational content.
- HubPages profile
- 1,500 words of content
- 150-word summary
- Client based research
- Web based research
- 3 relevant but non-competitive YouTube or Google videos
- 5 images
- 3+ outbound links to related topics
- Proper Hubpages formatting
- Comment on 5 different related Hubs to boost Hubscore & drive traffic
- 3 comments on Hub for the purpose of boosting Hubscore
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Online Public Relations/Press Release Optimization
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News and online press releases are a well-known internet marketing technique. Such a method is both effective and affordable. Writing interesting news about your business and publishing it at popular websites will raise an additional interest of audience. As a rule, interesting and informative news and press releases are distributed very quickly throughout the Internet.
Accordingly, you will get more targeted users and incoming links to a website. Our SEO writers have been working in the field of public relations for many years. We are ready to help you gain SEO and PR benefits for a website.
We write quality articles that are optimized for readers and search engines. That means we research the topics we write about, assess the personality of the company issuing the article, and do some digging to choose topics readers find interesting.
Distributed to our extensive list online press release and news sites your release can include embedded YouTube or Slideshare videos, an image, and up to three downloadable files (such as PDFs, Word Docs, Excel Sheets, or additional images).
Take advantage of our partnership with PR Newswire and have your release distributed on the oldest and most respected newswire available. Newswire distribution typically generates between 50 and 200 additional links from quality online publications such as Forbes.com, online business journals, and television station news sites. Releases distributed through the newswire are limited to 400 words.
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Local SEO
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A local search is little different from other search forms. A special modifier sorts search engine results by location. The point is that most of the people will be interested in ordering products or services offered in their city. That is why all the importance surrounding local SEO methods is obvious. The main task here is to get potential website visitors from targeted geographical areas. Displaying results for local queries, search engines may provide a geographic map with the address of the businesses available in the region. Local search engine optimization of websites requires the completion of additional work. Our SEO experts can help you with local search advertizing. Our search engine marketing strategy allows online business owners to attract more traffic from their specific geographical regions.
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Mobile Optimization
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It should be emphasized that mobile and smart phone technologies are actively being developed today. As a result, more and more people prefer to use mobile search to find the information they want over the Internet. Therefore, mobile SEO will play a key role in your internet marketing strategy. We can perform mobile SEO for your website to help you get more mobile phone users.
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International SEO
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If you possess an online business that has no regional restrictions then your products can be made available for a worldwide audience. International internet marketing covers the global markets and can bring more potential visitors to your website. We can help you develop an effective search engine marketing strategy for an international website. So, your online businesses will be provided with more clients targeted from all over the world.
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Video Optimization
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Up-to-date SEO strategies can provide a wide variety of works with multimedia intended to improve rankings and generate more traffic to a website. The video part of a website can be optimized for the necessary keywords and generate quite a good traffic stream from search engines. Inspired by innovation driven spirit we have developed an effective video SEO technique. When optimizing your website for video searches our SEO experts will help you get more visitors.
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Video Billboard Production and Distribution
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We will create a 30 – 45 second informative video billboard from content and images provided by the client. This service is used for branding and back-linking and as a promotional tool market your video to major online video websites such as Youtube, Blip.tv, Break.com, Collegehumor.com, Dailymotion.com, Googlevideo.com, Metcafe.com, Myspace.com, Stupidvideos.com, Viddler.com, Vimeo.com, & Video.yahoo.com
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Web Presenter Service
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We will place an image of a real actor explaining the products or services client sells on the client’s website using a script provided by you the client. You may select from all our contracted actors, the actor that you feel would best represent your company. This will increase your retention rate of 1st time unique visitors.
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Internet Marketing Research
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In order to manage an internet marketing strategy successfully your website statistics should be monitored and studied on a regular basis. Adaptive Innovations can implement analytical tools into your website and provide all the necessary consultations on how to use them. In addition, we can perform a research analysis of your website and report the explanations of the data gathered. We will help you understand what keywords are used by visitors to find your website in search engines, how much time people spend on your website, what pages people like to visit, etc. Analyzing the data fields will enable us to provide you with useful recommendations on what changes should be done for your website.
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Link Building and Directory Submission Sservices
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Link building is another important part of the search engine marketing strategy. The algorithms of search engines take into account both links incoming to a website and their quality. High quality links bring additional traffic and have a positive impact on search engine rankings of a website. The link building process is not as easy as it may seem to be from the very beginning. Special skills, time, and extensive hands on experience are required. We know how to build links correctly and apply only the most effective link development methods in practice. Our SEO experts can help you get high quality incoming links for your websites.
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Pay Per Click Management
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The initial setup process of Pay Per Click campaigns includes keyword research, competitive analysis, geographic targeting, competitive analysis, grouping of ad campaigns, and marketing campaign development. We actively manage your campaign as well as measure ROI (return on investment) for keywords and there display variations.
We actively monitor and optimize ad copy to keep all your ads current. The better your ad performs in click-thru rates, the higher your ads trust score with AdWords. This ultimately translates in to higher placements at less costs.
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Social Media Profile Building
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At Adaptive Innovations we manage and execute social media campaigns that serve the needs of the entire business. We know that entering into social media marketing can be both time consuming and expensive, but we are already experts and offer a social media management service where we:
- Create and maintain your blog, Facebook, Twitter, LinkedIn, and YouTube pages
- We make regular posts, answer questions, and act on your company’s behalf for customer service issues
- Closely monitor your online reputation and what others are saying about your company on review sites like Yelp
- Post informational marketing videos to post on social video sites and your blog
- Help build a positive online reputation by bringing attention to all the positive media about your company/website
Social media profiles offers visibility for clients while also providing backlinks. Social media profiles are ideal for Internet Reputation Management clients seeking to create additional positive search engine results for their name or company name to push down negative results. These are also idea for those looking to build more exposure and authority.
- Create a keyword optimized profile for client
- Create a keyword optimized profile for business (for sites that will accept this)
- Up to 10 anchor text links
- Uploading & formatting with html to 15 selected profile sites
- Excel report w/ all links and logins
Social medial marketing is proactive marketing that connects your business to new customers beyond search engines. There are many social media sites out there and we know how to leverage all of them.
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Performance Report
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Adaptive Innovations has an honest strategy of working with its customers. Serving in the interest of our clients, we provide them with a performance report. Therefore, you will be able to see what work has been performed for a website and all improvements, which take place.
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SEO Packages
All web marketing programs are custom tailored for each client’s website.
Local campaigns
Local marketing campaigns will target ONLY specific cities, towns, or other geographically-specific regions. The price of the campaign is dependent on the competitiveness of the keywords in your market and the number of keywords you want to target. This type of campaign is perfect for:
- Local dentists, lawyers, chiropractors, etc
- Local pool cleaning companies, landscapers, painters, etc
- Local home builders, pool builders, renovations companies, etc
- Local Realtors, insurance representatives, etc
- Any other LOCAL business
National SEO campaigns
National SEO campaigns will target all of the USA. The price of the campaign is dependent on the competitiveness of the keywords you want to target and the number of keywords you want to target. This type of campaign is perfect for:
- On-line stores that can sell and ship to anywhere in the USA
- On-line services that can sell their services anywhere in the USA
- National directories that accept entries from anywhere in the USA and want to be found by users anywhere in the USA
- National companies that may or may not have local representatives in certain regions
- Any other NATIONAL business
Multi-Media/Social Media Content Marketing Campaings
Monthly Content Marketing Pieces Created
- 1 Flagship Hub - 1500 word piece of authority content) published on Hubpages
- 3 distribution articles - hand published to 15 different article directories and syndicated through our article syndication network
- 3 Graphical PDF versions of the distribution articles published on Scribd and Docstoc
- 1 Slideshow published on SlideShare
- 2 Press Releases
- 8 blog posts
Social Media Content Marketing Campaigns
- Linked In - Status Update for each of the 18 pieces of published content
- Facebook - Status Update for each of the 18 pieces of published content
- Twitter - Status Update for each of the 18 pieces of published content
- Merchant Circle - Status Update for each of the 18 pieces of published content
- Folked.com - Promote each of the 18 pieces of published content
- Slideshare - Favorite 7 publishers and comment on 3 slideshows
- Scribd - Favorite 7 publishers and comment on 3 PDFs
- Docstoc - Favorite 7 publishers and comment on 3 PDFs
The content marketing process starts with a fun, informative, content marketing brainstorming call to learn essential things about your company. We'll then have a monthly phone call/interview with client to discuss content topics, propose new content ideas, and gather necessary information for content creation.
SEO Audit & 90 Day Action Plan
The SEO Audit and 90 Day Action Plan is essentially an internet marketing roadmap, offering analysis, but also a step by step guide for taking ACTION.
- Keyword analysis
- Competitor analysis
- Competitiveness of keyword report
- Screenshots of places where we can improve existing content
- On site content analysis
- Title tag and keyword analysis
- General code analysis
- Opportunities for link building
- An optimization action plan
- Current ranking report
- Usability analysis
As with all of our services, we never require a monthly contract. There is no minimum or maximum number of months -- we want to earn your business each and every month! Call or email us at to request a proposal.
